Machista culture is a societal framework that emphasizes traditional masculine traits and behaviors, often promoting male dominance and authority while reinforcing gender inequalities. This culture often valorizes machismo, which is characterized by hyper-masculinity, assertiveness, and an expectation for men to be the primary breadwinners and decision-makers. It contrasts with marianismo, which idealizes feminine virtues and roles, creating a rigid dichotomy in gender roles that affects family dynamics and social interactions.