Intro to Brain and Behavior
Peer influence refers to the social pressure individuals feel from their peers to conform to certain behaviors, attitudes, or values. This phenomenon is particularly pronounced during adolescence, where the need for acceptance and belonging can lead individuals to adopt behaviors that align with their peer group, often impacting choices related to substance use, risk-taking, and other life decisions. In the context of addiction, peer influence plays a critical role in shaping an individual's engagement with drugs and alcohol, as the desire for social approval can drive risky behaviors.
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