Echinacea, commonly known as coneflower, is a flowering plant belonging to the Asteraceae family, primarily recognized for its medicinal properties. Often used in herbal medicine, echinacea is believed to boost the immune system and is commonly taken to prevent or treat colds and other respiratory infections. Its popularity as a natural remedy highlights its significance within the study of medicinal plants and pharmacognosy, which focuses on the exploration of natural substances for therapeutic use.