Attractants for pollinators are various signals, such as colors, scents, and nectar, that plants produce to lure animals like bees, butterflies, and birds to assist in their reproductive processes. These attractants play a crucial role in the pollination process by ensuring that pollen is transferred from one flower to another, leading to fertilization and seed production. By using these enticing features, plants can enhance their reproductive success and promote genetic diversity within their populations.