Motivational framing

Definition

Motivational framing is a strategy used within social movements to inspire, persuade, and mobilize people by presenting issues in a way that highlights the importance of taking action. It constructs a narrative that identifies problems, suggests solutions, and emphasizes the urgency or moral imperative of participation.

Related terms

Social Movements:

Organized efforts by large groups of people to promote or resist change in society.

Collective Action:

The action taken together by a group of people whose goal is to enhance their status and achieve a common objective.

Frame Alignment: The process by which individual interests, beliefs, and values become synchronized with those of a larger group, often used within social movements to recruit and maintain supporters