Frame alignment process

Definition

The frame alignment process is the method through which social movements create shared understandings and perspectives to mobilize potential members and generate participation. It involves negotiation, communication, and strategic actions to align individual interests with the movement's goals.

Related terms

Collective Action Frames: These are action-oriented sets of beliefs and meanings that inspire and legitimate the activities and campaigns of a social movement.

Social Movements:

Organized efforts by large groups of people to promote or resist change through collective action outside established institutions.

Mobilization:

The process by which a group gathers resources, forms structures, and motivates people to participate in a social movement or cause