Counterculture describes a social group whose values, norms, and practices conflict with those of the mainstream society. It often emerges as a form of rebellion against the established social order, advocating for significant changes.
A subculture is a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.
Social norms are the accepted behaviors and beliefs in a society or group.
Cultural hegemony is the dominance of one culture over others, often maintained through institutions to perpetuate the status quo