Content analysis

Definition

Content analysis is a research method used in sociology to systematically analyze and interpret the content of communication. It involves identifying patterns, themes, or biases within qualitative data like texts, interviews, or media.

Related terms

Qualitative Research:

A method of inquiry employed in several different academic disciplines such as sociology, whereby it seeks to understand how individuals construct meaning through their social world.

Coding: The process of categorizing qualitative data into smaller groups to identify patterns and relationships.

Thematic Analysis: A method for identifying, analyzing, and reporting patterns (themes) within data