Survey research

Definition

Survey research is a method of collecting information from a group of people to understand their opinions, behaviors, or characteristics. It is widely used in market segmentation to tailor products and pricing strategies to meet diverse customer needs.

Related terms

Market Segmentation: The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Target Market: A specific group of potential customers at whom a company aims its products and services.

Data Analysis: The process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data