Sunkist

Definition

Sunkist is a cooperative of citrus fruit growers in California and Arizona that markets and sells their produce collectively. It operates as a specialized form of business organization, pooling resources for greater efficiency and market impact.

Related terms

Cooperative:

A business organization owned and operated by a group of individuals for their mutual benefit.

Marketing Consortium: A group of businesses that come together to pool their resources for marketing purposes to achieve more significant results than they could individually.

Economies of Scale:

The cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output decreasing with increasing scale