Social media
Definition
Social media encompasses a variety of online platforms and applications where users can create, share, or exchange information, ideas, pictures/videos, and form communities based on interests. It serves as a digital tool for communication, marketing, entertainment, and networking.
Analogy
Imagine social media as a vast digital marketplace where instead of buying and selling goods, people exchange information, stories, and ideas. Just like in a physical marketplace where conversations spark spontaneously among shoppers or between vendors and customers, social media facilitates these interactions across the globe without the need for a physical presence.
Related terms
Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Influencer Marketing: A form of social media marketing involving endorsements and product placements from influencers who have a dedicated social following and are viewed as experts within their niche.
Viral Marketing: A business strategy that uses existing social networks to promote a product mainly through word-of-mouth, often resulting in exponential growth in the message's exposure and influence
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