Luxury Branding: The marketing practice of creating and maintaining a high value perception of a brand by emphasizing quality, exclusivity, and prestige.
Market Segmentation:The process of dividing a broad consumer or business market into sub-groups based on some type of shared characteristics such as demographics or customer needs.
Omnichannel Retailing:A multichannel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store