💼intro to business review

Risk-return trade-off

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

The risk-return trade-off is the principle that potential return on an investment increases with the level of risk associated with it. In other words, investors expecting higher returns must be willing to accept more risk.

Risk-return trade-off Definition - Intro to Business Key Term | Fiveable