Relationship management

Definition

Relationship management involves the strategies and techniques that businesses use to maintain and enhance interactions with customers, clients, and vendors. It focuses on fostering long-term relationships that benefit both the organization and its stakeholders.

Related terms

Customer Relationship Management (CRM): A technology for managing all your company's relationships and interactions with current and potential customers.

Stakeholder Engagement: The process of involving individuals who may be affected by the decisions made by an organization or have influence over its outcomes.

Brand Loyalty: The tendency of consumers to continuously purchase one brand's products over another's due to their satisfaction with the product or service