Prospecting

Definition

Prospecting is the process of identifying potential customers for a business's products or services. It involves researching and analyzing to find leads who are likely to convert into sales.

Related terms

Lead Generation:

The initiation of consumer interest or inquiry into products or services of a business.

Sales Funnel:

A model describing the various stages of a prospect's journey from initial awareness to the final purchase.

Customer Relationship Management (CRM):

A strategy for managing an organization's relationships and interactions with current and potential customers