key term - Promotional mix

Definition

A promotional mix is a combination of marketing tools used by a business to communicate and persuade potential customers about its products or services. It includes advertising, sales promotion, personal selling, public relations, and direct marketing strategies.

Related terms

Advertising:

The act of promoting products or services through paid channels like TV, radio, or online platforms.

Public Relations:

Activities aimed at creating and maintaining a favorable public image for a business or organization.

Direct Marketing:

A type of marketing that communicates directly with targeted customers through mediums such as email, mail, or phone calls