Promotion strategy

Definition

A promotion strategy is a plan used by businesses to communicate the benefits of their products or services to their target audience, aiming to increase sales and customer awareness. It involves selecting the most effective mix of advertising, sales promotions, personal selling, and public relations activities.

Related terms

Advertising:

A paid form of promotion used by businesses to inform or persuade target audiences about their products or services.

Market Segmentation:

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, behaviors, or needs.

Public Relations:

Activities aimed at creating and maintaining favorable public images for organizations or individuals, often involving media coverage and community engagement without direct payment