Product manager

Definition

A product manager is responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. They set the strategy, roadmap, and feature definition for a product or product line.

Related terms

Market Research: The process of gathering, analyzing, and interpreting information about a market, including details about target consumers and competitors.

Product Lifecycle: Describes the stages a product goes through from conception through development, launch, growth, maturity, and decline.

Value Proposition: A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value it offers compared to competitors