Global Trade: The exchange of goods and services between countries, which allows companies like P&G to sell their products worldwide.
Advertising:A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea; crucial for P&G's brand recognition and sales.
Market Segmentation:The process of dividing a market of potential customers into groups, or segments, based on different characteristics; used by P&G to target its diverse products to the appropriate consumers