Pepsi

Definition

Pepsi is a global soft drink brand produced and manufactured by PepsiCo, which competes in the international marketplace as a multinational corporation. It uses market segmentation strategies to cater to different consumer tastes and preferences across various countries.

Related terms

Multinational Corporation: A business entity that operates in multiple countries but is managed from one (home) country.

Market Segmentation: The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.

Global Marketplace: An interconnected market without geographical limits, where goods, services, and labor are exchanged worldwide