Olive Garden

Definition

Olive Garden is an American casual dining restaurant chain specializing in Italian-American cuisine, offering a range of menu items from pasta dishes, salads, and breadsticks. It serves as an example of how businesses apply market segmentation strategies by catering to families and individuals seeking affordable Italian dining experiences.

Related terms

Market Segmentation:

The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.

Target Market:

A particular group of consumers at which a product or service is aimed.

Positioning Strategy: A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer