key term - Mission statement

Definition

A mission statement is a brief description of an organization's fundamental purpose. It outlines the organization's goals, the services or products it provides, and its approach to reaching those goals.

Related terms

Vision Statement:

A vision statement describes what an organization aspires to become in the future, serving as a long-term inspirational goal.

Strategic Planning:

The process of defining an organization's strategy or direction and making decisions on allocating resources to pursue this strategy.

Core Values: Fundamental beliefs or principles that guide an organization's internal conduct as well as its relationship with the external world