Mission

Definition

A mission in the context of business management and leadership is a statement that defines the organization's core purpose and overall direction. It guides decision-making processes, unifies the team towards common goals, and communicates the company's intended path to stakeholders.

Related terms

Vision Statement:

A declaration of an organization's long-term objectives and aspirations, outlining what it hopes to achieve in the future.

Strategic Planning:

The process by which an organization defines its strategy or direction and makes decisions on allocating its resources to pursue this strategy.

Objectives: Specific, measurable steps that must be accomplished to achieve the broader goals set forth by an organization’s mission and vision