MCI

Definition

MCI is a metric used to gauge the level of competition within a specific market or industry by analyzing factors such as the number of competitors, market share distribution, and entry barriers. It helps businesses understand how competitive their market landscape is and informs strategic decisions.

Related terms

Market Share:

The percentage of total sales volume in a market captured by a brand or company.

Entry Barriers: Economic, procedural, or regulatory obstacles that prevent new competitors from easily entering an industry or area of business.

Strategic Planning:

The process of defining a business strategy or direction and making decisions on allocating resources to pursue this strategy