Kraft Heinz

Definition

Kraft Heinz is a global leader in the food and beverage industry, known for its diverse portfolio of products including condiments, cheese, and convenient meals. It represents a significant example of brand management and marketing within the context of promotion strategy in business.

Related terms

Brand Management: The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.

Marketing Mix: A foundation model in marketing that deals with the four Ps - Product, Price, Place, and Promotion.

Advertising Campaign: A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC)