Kimberly Clark

Definition

Kimberly-Clark is a multinational corporation that specializes in the production and marketing of personal care and consumer products, such as tissues, diapers, and sanitary napkins. It exemplifies a company that has successfully navigated global competition through innovation in product development and strategic pricing.

Related terms

Global Marketplace: The international trading environment where goods and services are bought and sold across national borders.

Product Innovation: The process of developing new products or improving existing ones to meet changing consumer needs or open new market opportunities.

Pricing Strategy: A method companies use to price their products or services competitively in the market, aiming to attract customers while maintaining profit margins