Kellogg

Definition

Kellogg is a multinational corporation known for its production and global distribution of breakfast cereals and convenience foods. Founded in 1906 by W.K. Kellogg, it has grown into one of the largest food manufacturing companies in the world, illustrating the impact and reach multinational corporations can have in the global marketplace.

Related terms

Globalization:

The process by which businesses or other organizations develop international influence or start operating on an international scale, often leading to increased connectivity and interdependence of world markets.

Multinational Corporation (MNC): A company that has operations (such as production or services) in multiple countries outside of its home country, showing how businesses can expand globally.

Market Adaptation: The modification of a product or service to meet the needs of a particular market, demonstrating how companies like Kellogg must adjust to succeed in diverse environments