Integrated marketing communications (IMC)

Definition

Integrated Marketing Communications (IMC) is a strategic approach that combines and aligns all forms of communication and messages across various channels to ensure consistency in promoting a product or service. It integrates advertising, sales promotion, public relations, and direct marketing to deliver a comprehensive message to the target audience.

Related terms

Advertising:

Advertising is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor through various media.

Public Relations:

Public Relations involves managing the spread of information between an organization and its publics to build a positive image and create strong relationships.

Direct Marketing:

Direct Marketing involves reaching out directly to individual consumers through various channels like mail, email, or phone calls without using intermediaries