Harley-Davidson

Definition

Harley-Davidson is an American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways. It has become a symbol of American culture and is recognized worldwide for its distinctive design, sound, and performance.

Related terms

Market Segmentation:

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Resource Planning:

An aspect of operations management where businesses forecast their needs for resources, including materials, labor, and production capacity, to meet their production goals efficiently.

Technological Innovation: The process of developing new technologies or applying existing ones in novel ways to improve products and processes, enhancing productivity and competitiveness in the market