Hallmark

Definition

In the context of market segmentation, a hallmark is a distinctive characteristic or attribute that makes a product or service stand out in a specific segment of the market. It serves as a key identifier for why a target demographic would prefer it over competitors.

Related terms

Market Segmentation:

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

Target Market:

A specific group of consumers at which a company aims its products and services.

Differentiation:

The effort made by businesses to make their product or service stand out as unique from others in the eyes of the consumer