Geographic segmentation

Definition

Geographic segmentation is a marketing strategy that divides a target market into segments based on geographic locations such as countries, cities, or regions. This approach allows businesses to tailor their products and marketing efforts to meet the specific needs and preferences of customers in different areas.

Related terms

Market Segmentation:

The process of dividing a broad consumer or business market into sub-groups with similar motivations, interests, or characteristics.

Demographic Segmentation: Dividing a market into segments based on demographic factors such as age, gender, income level, education, or family size.

Psychographic Segmentation:

The division of a market into segments based upon different personality traits, values, attitudes, interests, or lifestyles of consumers