General Mills

Definition

General Mills is a multinational manufacturer and marketer of branded consumer foods, such as cereals, yogurt, and ready-to-eat meals. Within the context of distributing and promoting products and services, it employs various sales promotion techniques to enhance product visibility and stimulate demand among consumers.

Related terms

Sales Promotion:

A strategy used by companies to boost interest in their products or services through incentives that encourage immediate purchase or trial by consumers.

In: Store Display - A marketing approach where products are prominently displayed at retail locations in an attractive manner to catch the eye of the shopper and increase the likelihood of purchase.

Coupons:

Vouchers offered by manufacturers or retailers that provide a discount on the price of a product or service when redeemed at the point of purchase