E*Trade

Definition

E*Trade is an electronic trading platform that allows individuals to buy and sell securities over an electronic network, typically with a brokerage firm. It provides tools for research, trading, and financial portfolio management to both novice and experienced investors.

Related terms

Securities:

Financial instruments that represent some type of financial value such as stocks, bonds, or options.

Brokerage Firm: A company that acts as a middleman between buyers and sellers in the securities market to facilitate transactions.

Portfolio Management: The art and science of making decisions about investment mix and policy to match investments to objectives, asset allocation for individuals and institutions, and balancing risk against performance