Distribution channel

Definition

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors, and even the internet.

Related terms

Wholesaler: An entity that buys goods in bulk from manufacturers and sells them in smaller quantities to retailers or other businesses.

Retailer: A business that sells products directly to consumers for their personal use.

Supply Chain: The complete network of entities—such as suppliers, manufacturers, and distributors—that work together to produce and deliver a product to the final consumer