Distribution

Definition

Distribution in the context of business refers to the processes and pathways a product or service takes from the manufacturer or provider to the final consumer. It encompasses logistics, warehousing, and the selection of distribution channels to ensure products are available where and when consumers want them.

Related terms

Channels of Distribution: The paths or routes through which goods and services flow from producers to consumers, including wholesalers, retailers, and direct sales methods.

Warehousing:

The storage of goods by a business before they are sold or distributed further, acting as a critical node in the supply chain for inventory management.

Logistics:

Involves planning, implementing, and controlling procedures for the efficient and effective transportation and storage of goods including services and related information from the point of origin to point of consumption for conformity to customer requirements