Cost per thousand (CPM)

Definition

Cost Per Thousand (CPM) is a marketing metric that calculates the expense of reaching one thousand potential customers through a particular advertising medium. It is used to gauge the cost-effectiveness and efficiency of advertising campaigns.

Related terms

Advertising Campaign: A coordinated series of advertisements, spread across different media channels, designed to achieve specific business goals such as increasing brand awareness or sales.

Media Planning: The process of selecting various media outlets for advertising in order to reach the target audience effectively and efficiently.

Return on Investment (ROI): A measurement used to evaluate the efficiency or profitability of an investment, comparing the gain from an investment relative to its cost