💼intro to business review

Clairol

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025

Definition

Clairol, a renowned brand in the personal care industry known for its hair color products, exemplifies how effective leadership and innovative marketing strategies can motivate teams and guide a company towards market dominance. By continuously adapting to consumer needs and trends, Clairol leaders have successfully guided their organization in maintaining a strong presence in the beauty industry.