Carnival Cruise Lines

Definition

Carnival Cruise Lines is a global cruise company offering leisure travel and vacation experiences by providing a variety of onboard services, entertainment, and destinations. It plays a significant role in the tourism industry, emphasizing customer satisfaction and innovative marketing strategies to attract diverse demographics.

Related terms

Marketing Mix:

The combination of factors that can be controlled by a company to influence consumers to purchase its products; for Carnival Cruise Lines, this includes product (cruises), price (affordable to luxury options), place (global destinations), and promotion (advertising campaigns).

Target Market:

A specific group of consumers at which a company aims its products and services; Carnival Cruise Lines identifies several target markets including families, couples, and retirees seeking vacation packages.

Brand Loyalty:

The tendency of consumers to continuously purchase one brand's products over another's; through quality service and memorable experiences, Carnival Cruise Lines aims to build brand loyalty among its passengers.