Avon

Definition

Avon is a global beauty company that utilizes direct selling through representatives to market and sell its products, including cosmetics, skincare, and fragrances. This method allows for personalized customer service and product recommendations.

Related terms

Direct Selling:

A marketing strategy where products are sold directly to consumers, bypassing traditional retail outlets.

Personal Selling:

A one-on-one approach to sales where personalized attention is given to the customer to meet their individual needs.

Customer Relationship Management (CRM):

A system for managing a company’s interactions with current and future customers, often utilizing data analysis about customers' history with a company to improve business relationships