American Airlines

Definition

American Airlines is a major United States airline headquartered in Fort Worth, Texas, serving a vast network of domestic and international destinations. Within the context of employee selection under the marketing concept, it can serve as a case study on how companies recruit and maintain a workforce that aligns with their brand image and operational needs.

Related terms

Brand Image: The perception of a company by the public, which American Airlines maintains through careful employee selection and training.

Recruitment Strategy: A plan for attracting and hiring qualified candidates, crucial for companies like American Airlines to find employees who fit their operational needs and culture.

Service Delivery: The execution of providing services to customers, significantly influenced by the caliber and training of employees selected by the company