Willful refers to an act or behavior that is deliberate, intentional, and done with conscious disregard or indifference to the consequences. In the context of trademark remedies, willfulness is a key factor in determining the appropriate type and extent of relief that can be granted to the trademark owner. Willfulness is a critical concept in trademark law as it can significantly impact the remedies available to a trademark owner who has suffered infringement or dilution of their mark. The degree of willfulness exhibited by the infringing party can influence the court's decision to award enhanced monetary damages, grant injunctive relief, or impose other penalties.
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