Citation:
The equimarginal principle states that consumers will maximize their utility by allocating their resources in such a way that the marginal utility per unit of expenditure is equal across all goods and services consumed. This means that consumers achieve the highest overall satisfaction when they equate the ratio of the marginal utility of each good to its price, ensuring that the last dollar spent on each good yields the same additional satisfaction. This principle is central to understanding consumer preferences and utility maximization.