The decoy effect occurs when the presence of a third, less attractive option (the decoy) influences people's choices, making one of the other options seem more appealing. This manipulation often leads to a shift in preferences where consumers are more likely to choose the option that is comparatively better than the decoy, rather than simply evaluating all available options based on their own merits.
congrats on reading the definition of Decoy Effect. now let's actually learn it.