Tag

Definition

In broadcast news script writing, a tag is a brief statement or phrase that summarizes or emphasizes the main point of a news story. It usually comes at the end of a report, often delivered by the anchor, and serves to reinforce the key message or provide additional context for the audience. Tags are crucial for ensuring that viewers retain the essential information after the segment has concluded.

5 Must Know Facts For Your Next Test

1. Tags help to encapsulate the main message of a news story, ensuring clarity and retention for viewers.
2. They are typically concise, ranging from a single sentence to a short paragraph, and should be easily understandable.
3. A well-crafted tag can enhance viewer engagement by reiterating critical information and prompting further interest.
4. Tags often reflect the tone of the story—whether serious, light-hearted, or urgent—helping to set viewer expectations.
5. Using tags effectively can also aid in SEO (Search Engine Optimization) for online news platforms by providing clear keywords related to the story.

Review Questions

• How does a tag function in relation to the overall structure of a broadcast news report?
  • A tag functions as a concluding element that reinforces the primary message of a broadcast news report. It ties together the key points made during the segment and serves as a summary for viewers, ensuring they leave with a clear understanding of what was reported. By effectively encapsulating the essence of the story, tags contribute to better audience retention and comprehension.
• Discuss how using tags can impact viewer engagement and understanding in broadcast journalism.
  • Using tags effectively can significantly enhance viewer engagement by providing clarity and context after a news story has been presented. A strong tag summarizes the critical elements, making it easier for viewers to remember what they just watched. Moreover, it can set an emotional tone that resonates with audiences, fostering a deeper connection with the news content. This approach not only aids in comprehension but also encourages viewers to remain engaged with future stories.
• Evaluate how tags might evolve in response to changing media consumption habits in today's digital age.
  • As media consumption habits shift toward shorter attention spans and more online viewing, tags may evolve to become even more concise and impactful. With audiences increasingly consuming news via social media and mobile platforms, tags could become essential tools for quick comprehension and sharing. In this context, tags may also incorporate elements like hashtags or engaging visuals to capture attention. This evolution could lead to an emphasis on creativity and relevance, ensuring that tags remain effective in connecting audiences with key messages in an increasingly fragmented media landscape.

Related terms

lead:

The opening sentence or paragraph of a news story that provides the most important information and hooks the audience's attention.

soundbite: A short, memorable excerpt from an interview or speech that captures the essence of what was said, often used in broadcast news to convey emotion or key points.

outcue: A phrase or signal that indicates the end of a report or segment, often used to transition smoothly to another story or segment.