The continuous growth formula is a mathematical expression used to model situations where a quantity grows at a constant rate continuously over time, rather than at discrete intervals. It is commonly represented as $$A = Pe^{rt}$$, where $$A$$ is the final amount, $$P$$ is the initial amount, $$r$$ is the growth rate, and $$t$$ is time. This formula highlights how exponential growth can be applied to various real-world scenarios such as population growth, investment growth, and natural processes.