The prohibition of rum refers to the legal ban on the importation, sale, and consumption of rum in the colony of Georgia, which was established by James Oglethorpe and the Georgia Trustees in the early 18th century. This decision was made to promote a healthier society and encourage moral behavior among settlers, as rum was associated with alcohol-related issues such as crime and poverty. The prohibition reflects the Trustees' vision for a disciplined and industrious colony, aiming to attract a population that would contribute positively to the new settlement.