The term $p̂ ± z* √(p̂(1-p̂)/n)$ represents the formula used to calculate a confidence interval for a population proportion. It combines the point estimate of the population proportion ($p̂$), the z-score corresponding to the desired confidence level ($z$), and the standard error of the proportion ($\sqrt{p̂(1-p̂)/n}$) to determine the range within which the true population proportion is likely to fall.