Citation:
Jōdo Shinshū, or Pure Land Buddhism, is a sect of Japanese Buddhism that emphasizes devotion to Amida Buddha and the belief in rebirth in the Pure Land, a blissful realm where enlightenment can be easily attained. It stands out for its focus on faith and the recitation of the nembutsu, 'Namu Amida Butsu,' as a means of attaining salvation, which contrasts with more ritualistic and ascetic practices found in other schools of Buddhism.