Sustainable marketing refers to the practice of promoting products and services in a way that takes into account the long-term impacts on society, the economy, and the environment. It emphasizes creating value not only for businesses and consumers but also for the community and the planet, ensuring that marketing strategies do not exploit resources or harm societal well-being. This approach connects to the broader implications of business practices on societal welfare and addresses ethical concerns surrounding marketing decisions.
congrats on reading the definition of Sustainable Marketing. now let's actually learn it.