key term - Lyndon B. Johnson

Definition

Lyndon B. Johnson was the 36th President of the United States, who assumed office following the assassination of President John F. Kennedy in 1963. As president, Johnson played a pivotal role in the context of the public presidency, significantly expanding the executive branch's role in domestic and foreign policy.

5 Must Know Facts For Your Next Test

1. Johnson used his political acumen and legislative experience to push through landmark civil rights legislation, including the Civil Rights Act of 1964 and the Voting Rights Act of 1965.
2. The Great Society programs initiated by Johnson, such as Medicare, Medicaid, and the War on Poverty, represented a significant expansion of the federal government's role in addressing social issues.
3. Johnson's decision to escalate the U.S. involvement in the Vietnam War, despite growing public opposition, contributed to a decline in public trust in the presidency.
4. Johnson's use of the media and public relations strategies to promote his agenda and garner support for his policies exemplified the concept of the 'public presidency.'
5. The Johnson administration's efforts to shape public opinion and leverage the power of the presidency to achieve its policy goals were both praised and criticized, reflecting the complex and evolving nature of the public presidency.

Review Questions

• Describe how Lyndon B. Johnson's domestic policy agenda, known as the Great Society, expanded the role of the federal government in addressing social issues.
  • Lyndon B. Johnson's Great Society programs represented a significant expansion of the federal government's role in addressing social issues such as poverty, racial inequality, and access to healthcare. Through the creation of new social welfare programs like Medicare, Medicaid, and the War on Poverty, Johnson sought to use the power of the presidency and the executive branch to tackle these challenges directly, rather than relying solely on state and local governments or the private sector. This expansion of the federal government's domestic policy agenda under Johnson's leadership exemplified the growing influence and public-facing nature of the modern presidency.
• Analyze how Johnson's handling of the Vietnam War impacted public perceptions of the presidency and the executive branch's role in foreign policy.
  • Johnson's decision to escalate the U.S. involvement in the Vietnam War, despite growing public opposition, contributed to a decline in public trust in the presidency. As the conflict dragged on and the costs in terms of lives and resources continued to mount, the public became increasingly disillusioned with the executive branch's ability to effectively manage foreign policy challenges. This erosion of public confidence in the presidency's competence and transparency highlighted the delicate balance between the president's role as the nation's chief executive and the need for public support and accountability in the conduct of foreign affairs, particularly during times of prolonged military engagement.
• Evaluate how Lyndon B. Johnson's use of media and public relations strategies to promote his agenda and shape public opinion exemplified the concept of the 'public presidency.'
  • Lyndon B. Johnson's strategic use of media and public relations to advance his policy agenda and garner public support for his initiatives exemplified the evolving role of the presidency in the modern era. By actively engaging with the media, leveraging television and other communication channels to directly address the American people, and employing sophisticated public relations tactics, Johnson sought to bypass traditional legislative and bureaucratic processes to directly influence public opinion and mobilize support for his ambitious domestic and foreign policy goals. This emphasis on the president's ability to shape the public narrative and leverage the power of the office to achieve his objectives was a hallmark of the 'public presidency' that emerged during Johnson's time in office, reflecting the growing importance of the president's ability to communicate with and persuade the electorate.

Related terms

Great Society:

Johnson's ambitious domestic agenda that aimed to eliminate poverty and racial injustice through the creation of new social welfare programs and civil rights legislation.

Vietnam War:

A prolonged military conflict in Southeast Asia that escalated significantly during Johnson's presidency, leading to a divisive political and social landscape in the United States.

Executive Expansion: The significant growth in the power and influence of the executive branch, particularly the presidency, during Johnson's time in office.